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Fanatics International Cookie Policy

To manage the cookies used by Fanatics, please visit our cookie management page.

Our website uses cookies, pixels, and other tracking technologies to distinguish you from other users of our website. This helps us and our partners (including, for example, advertising networks and providers of external services like web traffic analysis services) (“we”, “us”) to provide you with a good experience when you browse our website and also allows us to improve our site, including by measuring the site usage, provide personalised shopping experience, and deliver personalised advertising from us and our partners.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive. It allows us to recognise your computer upon entering our site, even if you are not logged into the site. When you visit our site, you can surf anonymously and access important information without revealing your identity by changing your browser settings. However, in order to provide better service, provide personalised shopping experience and advertising that is relevant for you, we may use cookies to track your visit. If you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

Pixels (also known as pixels tags or clear GIFs) are transparent graphic images placed on a website. We typically use pixels in combination with cookies to measure the actions of our website visitors. For example, we may use pixels to track how many of our users are visiting our website because they clicked on our advertisement on one of our partner’s websites (and whether such visit let to a purchase). This is to allow us to attribute such successful conversion to our advertising partners. We may also use pixels to create a custom audience together with our advertising partners, so we can provide targeted ads on their networks.

For ease of reference, we will call all tracking technologies ‘cookies’ going forward.

There are two main types of cookies

Session Cookies:

  • are temporary cookies
  • remain in the cookie file of your browser until you leave the site
  • allow you to carry information across pages of our site and avoid having to re-enter information
  • allow you to access stored information within the registration process
  • allow you to apply discounts depending on where and how you entered the site
  • cannot be read by a website other than the one that sent the cookie

Persistent cookies:

  • remain in the cookie file of your browser for much longer – the length of time will depend on the lifetime of the specific cookie
  • allow you to maintain a shopping basket – i.e., if you leave the site and come back later, items saved in your basket will still be there
  • help us to recognise you as a unique visitor (by using an ID number) when you return to our website
  • allow us to tailor content to match your preferences. This also prevents you from having to Log In on every visit

·         allow us to provide personalized advertising to you 

·         cannot be read by a website other than the one that sent the cookie.

We use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use an electronic basket or make use of e-billing services.
  • Analytical/Performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you (including by saving information which you may have populated into a form, without submitting), greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting Cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below.

You can also find more information on managing cookies, including how to remove them from your browser permanently at All About Cookies - Manage Cookies.

Strictly Necessary Cookies:

To manage the cookies used by Fanatics please visit our cookie management page.

Cookie

Name

Purpose

Expiry

Akamai

akacd_pr_fanatics_split

Phased Release Fanatics Split: This cookie enables us to migrate traffic from on-premise to cloud servers and identify the platform a user’s request should be sent.

1 year

Akamai

akacd_PR_iris_assets

Phased Release Iris Asset: This cookie enables us to identify the service location for user's request.

1 year

Akamai

RT

Mpulse Session: This performance cookie enables us to track session performance information.

1 week

Amazon Web Services

AWSALB

Amazon Web Services Application Load Balancer: This functionality cookie set by AWS enables the user's requests continue to go to the same servers during a session.

1 week

Amazon Web Services

AWSALBCORS

Amazon Web Services Application Load Balancer: This functionality cookie set by AWS enables the user's requests continue to go to the same servers during a session. Functionally the same as AWSALB but necessary because of changes from Chrome 80 onward.

1 week

Fanatics

_s

Site domain: This cookie identifies the site domain name. It's used to trace any errors correlated with a given domain.

1 year

Fanatics

ac

Admin Currency: This cookie holds the site's admin currency and is the fallback if no preferred currency is selected.

1 year

Fanatics

ak

Account Key: This cookie is a unique ID for each user's account and is essential to look up a user's profile and other information.

1 year

Fanatics

cid

Coupon ID: This cookie holds the coupon code pulled from query param cid. This has been used to auto-apply a coupon when a user goes to the cart page. Sign up and Save and traffic coming from PLAs have used this feature.

Session

Fanatics

civ

Current Iris Version: This cookie identifies the code release build number. It's used to trace any errors correlated with a given release.

1 year

Fanatics

cqe

Current Qualified Experiments: This cookie identifies the experiments and experiment variations a user is in and allows us to run A/B experiments to improve our user experience.

1 year

Fanatics

cqh

Track Exposed Experiment: This cookie holds and tracks which experiment the user was exposed to.

1 year

Fanatics

csl

Continue Shopping Link: This cookie helps us return the user to the correct page when they click the Continue Shopping link on the Cart page.

1 year

Fanatics

es

Enrolment Status: This cookie holds the enrolment status of the user account. It tracks the user's loyalty and whether the FanCash is linked or not.

30 minutes

Fanatics

fe

Forced Experiment: This cookie holds the value of the experiment which has been enforced. It helps in experiencing any particular experiment on the site.

1 year

Fanatics

ist

Internal Session Tracker: This cookie tracks if the user's session is still active.

30 minutes

Fanatics

mc

Multi-Currency: This cookie defines whether the site has multi-currency enabled or not. This is used to fetch the Forex Generation Id to support multi-currency on the site.

1 year

Fanatics

mktck

Marketing Consent Cookies: This cookie holds whether the user has consented to the use of marketing cookies.

1 year

Fanatics

priv

Privacy Preferences: This cookie holds information necessary for determining the user's privacy preferences like whether the user has selected to share their data with third parties.

1 year

Fanatics

pu

Popup: This cookie tells us whether our coupon popup has been shown to the user. If it has, we won't show it again for that session

24 hours

Fanatics

s_loc

Site Locale: This cookie holds the site locale information. It is used to identify the associated languages available for a specific site.

1 year

Fanatics

sa

Session Attribute: This strictly necessary cookie enables us to process a guest user checkout and maintains user session information.

30 minutes

Fanatics

st

Site ID: This cookie holds the current site ID for the specific site.

1 year

Fanatics

thku

Thank You Order Confirmation: This cookie holds the information necessary to display the Thank you page to the user. It holds information like the order ID, shipping address zip code and email address for the order just placed.

2 minutes

Fanatics

u_loc

User Locale: This cookie holds the user's preferred locale information. It is used to identify the associated languages available for a specific site for specific user.

1 year

Fanatics

uc

User Currency: This cookie holds the user's preferred currency and is used to display the currency of products in an order.

1 year

Fanatics

vid

Visitor Id: This cookie is a unique ID for each visitor and is essential to look up a user's cart. This cookie is not shared between browsers, or different sites on the Fanatics platform.

1 year

Fanatics

vrc

Visitor Request Correlation ID: This cookie is a random 10-digit identifier that changes for every request the user makes. It's used to trace any errors with a given request.

1 year

Analytical/Performance Cookies:

To manage the cookies used by Fanatics please visit our cookie management page.

Cookie

Name

Purpose

Expiry

Adobe

s_fid

Adobe Marketing Fallback Visitor ID: This cookie identifies a unique visitor if the s_vi cookie is unavailable due to 3rd party cookie restrictions.

5 years

Adobe

s_vi

Adobe Marketing Visitor ID: This targeting and analytics cookie holds the unique user visitor id

2 years

Adobe

s_XXXXXXX

Adobe Marketing: These cookie enables us to estimate our audience size and usage pattern.

3 years

Bing

_uetsid

 

Bing Marketing: These cookies enable us to estimate our audience size and usage pattern.

1 day

Bing

MUID

400 days

Bing

MUIDB

400 days

Fanatics

eci

Event Correlation: This analytical cookie is a random identifier used to track unique events as the user navigates the site. This data helps us better understand how users interact with the site and allows us to improve the site experience.

Forever

Foresee

_4c_

The information collected in the ForeSee cookies is used to provide segmentation information and also help provide the best user experience

2 years

Google

__utma

 

 

 

 

 

 

These cookies enable us to estimate our audience size and usage pattern.

 

 

6 hours

Google

__utmb

1 day

Google

__utmc

Session

Google

__utmt

1 day

Google

__utmz

6 months

Google

_ga

2 years

Google

_gid

2 days

Google

/_gat/_ UA-XXXXXXX-X

1 day

Hotjar

_hjid

This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser.

1 year

Monetate

Monetate_Data_XXX

This cookie enables us to estimate our audience size and usage pattern.

Session

Functionality Cookies:

To manage the cookies used by Fanatics please visit our cookie management page.

Cookie

Name

Purpose

Expiry

Adobe

s_cc

Adobe Marketing: This analytical cookie stores whether cookies are enabled or not.

Session

Array

wsorn

Order Status: This analytical cookie enables view of user's order status when returning to site after placement of order.

10 days

Doubleclick

IDE

This cookie is essential for our site to store information about your preferences, and so allow us to customise our site and to provide you with offers that are targeted at your individual interests.

400 days

Fanatics

ei

Exit Intent Shown: This cookie holds whether or not an exit intent modal has been shown to the user when he attempts to exit the page.

2 years

Fanatics

fh

FanCash Holder Status: This cookie tracks if the user is a known FanCash Rewards card holder.

30 minutes

Fanatics

va

Visitor attributes: This cookie helps us personalize content for the user, greeting the user by name, and displaying the user's region, currency, number of products in cart, cart subtotal, whether the user is enrolled in the loyalty program, and their available FanCash (loyalty rewards).

1 year

Fanatics

wismo

Wismo: This cookie holds the user's orders reference numbers which are used to track the order status.

15 days

ROKT

RoktRecogniser

This cookie allows us to store information about your preferences, allowing us to personalise our site and offer you targeted offers based on your personal interests.

365 days

Shoprunner

sr_token

ShopRunner Token: This functionality cookie maintains the user's logged in presence with ShopRunner and allows the user to complete checkout with ShopRunner 2-day shipping.

Session

Targeting Cookies:

To manage the cookies used by Fanatics please visit our cookie management page.

Cookie

Name

Purpose

Expiry

Adobe

s_fuid

Adobe Marketing: This targeting cookie enables user targeting to deliver more relevant ads.

2 years

Adobe

s_sq

Adobe Marketing: This targeting cookie identifies the previous link clinked by user.

Session

Adobe

s_vi

Adobe Marketing Visitor ID: This targeting and analytics cookie holds the unique user visitor id

2 years

Barclays

bps

Barclays Promos Status: This cookie helps in identifying whether a user is eligible to view the Barclay's Card Promo. It holds information like whether the promo should be seen to the user, session ID when the last time promo was shown to the user and the date when it was shown.

Forever

Connexity

Connexity

This enables the Affiliate PLA program.

30 days

Criteo

Criteo

This enables retargeting, sponsored listings in SRP ranking, and sale from sponsored listing.

13 months

Doubleclick

IDE

This cookie is essential for our site to store information about your preferences, and so allow us to customise our site and to provide you with offers that are targeted at your individual interests.

400 days

Facebook

fr

This cookie enables us to estimate our audience size and usage pattern.

3 months

Facebook

_fbp

Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.

90 days

Fanatics

ct

Cookie Tracking: This cookie holds the first party cookie tracking. It is useful for Blade and shareASaleData pixel.

30 days

Google

_gads

Google Ads: This targeting cookie is used to measure Google ad interaction by the user.

1 year

Pinterest

Pinterest

This enables sale from sponsored listing.

1 year

ROKT

RoktRecogniser

This cookie allows us to store information about your preferences, allowing us to personalise our site and offer you targeted offers based on your personal interests.

365 days

Tap Joy

Tap Joy

This enables prospecting ads, pay on commission.

Session

TikTok

TikTok

This cookie enables us to target TikTok engagement/ads and estimate audience size.

Session

Twitter

twitter.com domain

Syndication_guest_id

These pixels read Twitter cookies and allow us and Twitter to recognize when you come to our website and make a purchase after clicking on our advertisement on Twitter networks.

 

They also allow us and Twitter to include you in custom audience, so we can provide more relevant ads, next time a Fanatics ad is shown to you on their networks.

 

Data collected will also be used programmatically within algorithms on Twitter to improve prediction, optimisation, and modelling efforts, which will allow us to improve the two functions above in the future.

9 months

Personalization_id

1 year 10 months

Guest_id

1 year 10 months

Ads_prefs

4 years 10 months

Auth_token

4 years 10 months

Twid

1 year

Lang

Session

Ct0

5 years

Twitter

.t.co domain

Muc

1 year 10 months

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

For more information on what cookies are stored on your browser and how to remove or modify those cookies, please click here.